Marketing guides for Singapore small businesses
Costs, checklists and how-tos on social media, SEO, websites and ads. Plain English, Singapore examples, no jargon.
Latest articles
How to choose a social media agency in Singapore: 12 questions to ask
Choosing a social media agency in Singapore? Ask these 12 questions about ownership, reporting and contracts before you sign, plus red flags to avoid.
CostsHow much does a small business website cost in Singapore?
A small business website in Singapore can cost from under SGD 1,000 to over SGD 10,000. See what drives the price and which option fits your business.
Working with an agencySocial media, SEO or ads: where should a small business spend first?
Not sure whether to start with social media, SEO or ads? A practical guide for Singapore small businesses, with a simple order to follow.
WebsitesSmall business website checklist: 15 things every site needs
A 15-point checklist for small business websites in Singapore: content, contact, mobile, speed and basic SEO. Check your site in 15 minutes.
CostsHow much does SEO cost in Singapore for a small business?
SEO in Singapore often costs SGD 800 to 3,000 a month for small businesses. See pricing models, what you get, and how to avoid overpaying.
Working with an agencyHow to work with a marketing agency without meetings
Can marketing really work with no calls or meetings? How a WhatsApp-only workflow works, what to put in writing, and who it suits.
Working with an agency
How to choose a social media agency in Singapore: 12 questions to ask
Choosing a social media agency in Singapore? Ask these 12 questions about ownership, reporting and contracts before you sign, plus red flags to avoid.
Working with an agencySocial media, SEO or ads: where should a small business spend first?
Not sure whether to start with social media, SEO or ads? A practical guide for Singapore small businesses, with a simple order to follow.
Working with an agencyHow to work with a marketing agency without meetings
Can marketing really work with no calls or meetings? How a WhatsApp-only workflow works, what to put in writing, and who it suits.
Costs
How much does a small business website cost in Singapore?
A small business website in Singapore can cost from under SGD 1,000 to over SGD 10,000. See what drives the price and which option fits your business.
CostsHow much does SEO cost in Singapore for a small business?
SEO in Singapore often costs SGD 800 to 3,000 a month for small businesses. See pricing models, what you get, and how to avoid overpaying.
CostsHow much does social media management cost in Singapore?
Social media management in Singapore ranges from a few hundred to several thousand dollars a month. See what each tier includes and what to budget.
Social media
30 Instagram post ideas for small businesses in Singapore
Stuck on what to post? 30 Instagram ideas for Singapore small businesses, with examples, a weekly rhythm and a simple caption formula.
Social mediaBest time to post on Instagram in Singapore (and how to find yours)
Commonly cited Instagram posting times in Singapore, why they are only a starting point, and a 4-week test to find the best times for your audience.